BrandSurge came to us without a brand. As a creative agency, their identity needed to prove their thinking before they said a word. The brief was simple. Build something that earns trust on first sight.

The paper plane became the foundation. A symbol of ideas in motion, an upward trajectory that captured the surge, progress, ambition, the moment a brand takes off. Every element of the system, from colour to type to iconography, was built around that single idea.

We designed and launched the full corporate identity. Logo framework, colour system, typography, stationery, imagery guidelines and a style guide tight enough to hand to any supplier and get consistent results.